Thursday, 10 May 2012

A date with your Hair Stylist

I am sure everyone have certain affinity with your hairstylist, it was never the salon, it has always been "MY PERSONAL STYLIST". 
So today I did not go back to my usual stylist, Izoc, because I just felt like getting a quick trim. So I drop by the new hair salon across the street. I was so disappointed when Kai Wei (got his name card to find out) walked away to explain something to a colleague, he didn't excuse himself, so it was only natural to him that I sit there and wait for something to happen.

Boy I must say how much I miss Izoc, his attentiveness is unparalleled, it is always very personal and he gives me very personal advice on my hair and also on life. We share our favourite music and what we think of the new film that is showing.

So you see, being in a business of hair, it has never really been which salon you work for, it is always what you can provide as a stylist. I chanced upon Izoc 2 years ago when I was having a break from work and decided to just drop in a salon for a trim. I am never the kind to tell what I want for my hair, it has always been,"the weather is hot and I want to look good, do something about it". Izoc never fail to give me a new look every time and he always tell me what he wants for me on my next visit, can you see how much personal attention he gives me here? To already be planning for a follow up, how stupid am I to jump ship and "cheat" on my wonderful hairstylist!

Till today, Izoc is not only a dear friend, he is my personal stylist, he knows me as a person and not a customer, I go back to him not only as a loyal customer and most important, a dear friend.

We are even on Scramble with Friends!


The best business strategy has always been to generate repeat customers, it is not easy, but not difficult either. Look at Izoc, he hooked me in since day one, doesn't matter if he changed the salon he works in, I will travel anywhere to find thim, because he is "MY PERSONAL STYLIST". 

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